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  • The Critical Mass LLC

TCM Donates & Wishes All Happy Pride Month! ๐Ÿณ๏ธโ€๐ŸŒˆ๐Ÿ™Œ๐Ÿพ๐Ÿ™Œ๐Ÿ™Œ๐Ÿผ๐Ÿ™Œ๐Ÿฟ๐Ÿ™Œ๐Ÿฝ๐Ÿ™Œ๐Ÿป



Our Team at The Critical Mass understands that a post supporting LGBTQ+ during Pride Month is the least we can do. This article from Harvard Business Review, โ€œYour Rainbow Logo Doesnโ€™t Make You An Ally,โ€ influenced our decision to ask employees to nominate charities for TCM to support. We are happy to contribute financially to the following charities supporting LGBTQ+ communities:

- American Civil Liberties Union

- RUSA LGBTQ+

- Hetrick-Martin Institute


Learn more about the featured Progress Pride Flag from Daniel Quasar.


Learn about the history of pride flags from the Victoria and Albert Museum (UK)


โ€œThe arrow points to the right to show forward movement [โ€ฆ] and illustrates that progress [towards inclusivity] still needs to be made". -Daniel Quasar


  • From one flag reboot to another, the coloured stripes are imbued with different meanings. For Quasar, the light blue, pink and white stripes represent trans and non-binary individuals and the brown and black ones represent marginalised People of Colour (POC) communities. The black stripe has a double meaning as it is also intended for "those living with AIDS and the stigma and prejudice surrounding them, and those who have been lost to the disease".


  • Quasar plays with the idea of a diverse community, and states that the fight for inclusivity needs to come from both within and outside the LGBTQ community โ€“ from all spheres of society:


"This new design forces the viewer to reflect on their own feelings towards the original Pride flag and its meaning, as well as the differing opinions on who that flag really represents, while also bringing into clear focus the current needs within our community". -Daniel Quasar

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